With YouTube being one of the most popular internet sites in the World, it’s a great idea to consider marketing your business through video. This may seem as a new technique for people with limited marketing experience, but it’s a method that’s been used by many marketing companies for a long time. Using videos to market your business allows you to explain in detail about the services you offer in a way you might not have been able to just writing about them. Using video marketing may also lead to a greater deal of trust between business and customer. If a customer can see who they would be talking too or dealing with when buying from you, then there could be a greater sense of trusting. It can also show prove to potential new customers that you a real business.
Creating marketing videos for your own business can be a lot easier than it sounds, as long as you know what your doing and what exactly you should be talking about. To help you with creating marketing videos for your business, you should consider approaching a marketing company. The chances are they’ll have all of the equipment needed ready and would be able to direct you with what to say.
Swansea Creatives are based in South Wales and have years of experience in video marketing. Using their experience, they’ve put together a little blog on video marketing to give you a better understanding…
“Video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure.”
Google is a very powerful search engine with over 90% of us in the UK using Google to search for goods and services. In October 2006 Google purchased Youtube for $1.6 billion because they realised how important online videos were becoming when it comes to generating even more revenue.
Therefore, as a business person yourself, it should come as no surprise that videos uploaded to Youtube (owned by Google) rank high on the Google search engine.
Here’s an example of how a testimonial left by a customer can be turned into a marketing video…
Swansea Creatives Swansea Amazing Five Star Review by Linda
Video marketing can be very easy to run and very effective to your business. Marketing videos are good at adding quality content to your site which Google loves and that could lead to your business website being moved up the rankings in Google, making your business easier to find. Videos also look good for customers. If you have videos on your sites explaining your services, people may understand your business better and would be more inclined to buy from you and not one of your competitors.