Use of the dental recall card is not so popular these days and most of the dentists have realized this fact. The main reason, why the recall cards fail is the one way communication. The dental recall cards only sends a message to the patient and it has no option to get the feedback from the patient to the dentist. So why a patient is avoiding the dentist and his dental clinic will not be known to the dentist. These dental recall cards are post card sized cards with some message to the patient and it also carry some kind of graphics related to the dental profession. The cards normally sent by the email and most of the time it goes to the junk email folder. This email may be marked as a spam by most of the users and so the spam filter sends this message to the spam/junk email folder automatically. This is a normal practice of every one, not to check the junk mail folder. So the dentist has no way to know whether the recall card reached its patient or not. So it’s time to think the next option to promote the dental business.

If you are looking for switching the promotion method for the dental clinic, then Social media and the Internet will be a good choice. Before going for a social media optimization, make a dental practice website. Use the social media sites like the Facebook and twitter for the new campaign. A Fan page at Facebook will help you to get the feedbacks from your patients directly and that will help you to improve the service quality and get more positive feedbacks. The official twitter profile is also there to communicate with your patients in real time. It will show all the messages to you and you can write the feedback as well. You can also ask about the service quality of your dental clinic to the patients.

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