Looking for the right e reader can be challenging. The number of brands keeps on increasing every month; okay let’s make it every 3 to 6 months. If you compare all their specs you’ll notice there‘s very little difference. I’m surprised why they have to put a lot of features in an e reader in the first place. All I want to do is read my favorite ebooks. For this reason I’ve decided to buy Kindle UK. Not just any Kindle but the Kindle 4 WIFI with navigational buttons. I think it’s the e reader in its purest form. It’s the lowest priced Kindle, not pre used mind you. If you don’t want too many features cluttering your e reader and paying more for what you don’t have any use for, then this is the product for you. It’s just you and your Kindle ebooks. Other products may claim that they have these types of e readers as well. It may be true but I’d rather have Kindle not only because of its high quality but also because of the support that Amazon has been providing to their e readers.  Amazon is always looking for ways to give Kindle owners reasons to be happy. Other brands may also have their advantages but they’re concentrated mostly on the products. Amazon has been doing more than that since the beginning. Let us remember that no matter how good a product is but if it lacks the support of its manufacturers then it’s useless. E readers are built for reading books. And the best support manufacturers can give to them is to provide them with a lot of books for their users to enjoy. Nothing comes close to Amazon when it comes to the abundance of books it has it in its libraries; the quality of books it provides to its customers and it the cheap ebook price offerings. And don’t forget about the Kindle free books UK. Yes, they’re free and they’re for you as well.