Well-established and brand-new dental practices need to use a combination of dental marketing ideas to promote their offices. This means looking into web-based promotional methods as well as some of the more traditional approaches.

The web has certainly opened up the ability for dental practices to reach out to a greater number of customers. The starting point for any digital marketing strategy is always to have your own website fully set up. This should be referenced on every single marketing campaign, e-mail and newsletter which is produced by your office. Ensure that the website is also included on web directories, Google maps, Golden Pages, etc. Your initial customer base may also provide you with their e-mail addresses which can prove to be invaluable for sending out regular newsletters.

More commonly, good customer service is going to result in effective and positive word-of-mouth from your patients. One critical element of establishing this right from the start is to have a complete examination for all patients first visit. This builds up the initial sense of trust between dentist and patient. All of your patients should be contacted via e-mail or phone after their appointments to establish their level of happiness with the service they were provided with. This ensures any small problems can resolve rapidly and not lead to bad word-of-mouth. Try setting up a patient referral program so that your existing customer base can benefit from passing on new customers to you.

New practices always have a more difficult time getting those first few initial patients. Your starting point should be excused traditional dental marketing ideas to target local community members. In particular, create advertisements for local community newspapers and local radio stations. Provide relevant information regarding the location, services and offers provided by your dental practice. A direct mail campaign may also result in some good community awareness of your practice.